5 Reasons why Facebook wins the cloud storage war

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Cloud storage is everywhere…and the competition for your files is heating up now that Facebook is in the running.

Some may argue that Facebook has always been in the cloud storage space.  It was just focused on photo sharing.  After all, 250 Million photos are uploaded a day to Facebook, and that is some serious online storage, but let’s get down to brass tacks on this whole cloud storage craze…the purpose.

Each cloud storage provider has a purpose in their message – something of value they offer a consumer or business for storing their files in the provider’s data center cloud.  For many, it may be data protection or backup, for others their message may be around personal mobility, collaboration, syncing, or sharing.  Some may offer a combination of all of the above.

Based on the comparison, the most common “marketing messages” :  share, simple, secure, and perhaps sync.  Obviously, these words were not created in a vacuum. There are plenty of really smart people at these companies, with all kinds of research to support the messages they have developed for their cloud storage offering.  For consumers, my bet is on those with the most “simplistic” message:  Google, DropBox, and Apple…with Facebook being the one I am leaning towards the most for 5 simple reasons:

  1. Facebook doesn’t need a tagline or special messaging because…
  2. they have the installed base which means…
  3. they have the daily traffic and integration with our devices & apps , so…
  4. they can provide us a one-stop-shop, meaning…
  5. sharing, securing, even syncing our content should be relatively simple.

Of course, Apple and Google can say the same thing…hence we’re back to the big 3.

If you had to pick one…who would you choose?

Related Posts:

Network storage, cloud storage, removable storage…floppy disk?

Why trust will reign supreme in a broader storage war

What would/could you do with 5GB of free storage?

 

2012-05-15T10:12:59+00:00

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