Press praise Kinetic’s faster, simpler, low-cost cloud architecture

You heard this week Seagate unveiled a revolutionary, new object-based storage drive — the Seagate Kinetic HDD — and we’re demonstrating the highly anticipated Kinetic Open Storage platform at OpenStack Summit (if you’re in Paris at OpenStack, visit us at booth D11).

The platform combines an open source object storage protocol with Ethernet connectivity to eliminate multiple layers of legacy software and hardware infrastructure. Cloud Service Providers can reduce TCO up to 50% with lower server costs and power use, improve drive and rack-level performance up to 4 times, and scale-out flexibly and rapidly to meet changing storage needs.

The press are weighing in with plenty of kudos, and thoughts on what Kinetic means for your business. Read on for their comments:

“Seagate has delivered its promised Kinetic hard drive — a storage device that connects via Ethernet and talks objects, not sectors. Seagate says this approach could cut cloud storage costs by up to 50 percent, and promises the ecosystem will be open so other vendors can join in. Early adopters such as AOL have praised the new product on its release, and storage hardware giant HP has also endorsed it. Within the OpenStack community, storage vendors such as Cloud Foundry plan to support it.” — Data Center Dynamics

“Kinetic, a drive that cuts out the need for a storage array controller and associated hardware altogether. It does this in Kinetic drives by building in the intelligence required for object storage data access to the drives themselves. Kinetic drives replace the storage controller as well as SAS, SATA controllers, RAID controllers etc with key value store capability that can scale to well in excess of the number of atoms in the universe.” — Computer Weekly

“Kinetic HDD improves drive and rack-level performance up to four times, offers scale-out flexibly and rapidly to meet changing storage needs, reduces TCO up to 50 percent with lower server costs and power use, while incorporating future HDD innovations without host software changes. … [it] represents an opportunity to substantially address the inefficiencies of traditional data centers whose legacy architectures are not well-adapted.” — Computer Technology Review

“[Kinetic] has garnered broad industry support from cloud and enterprise customers. … The platform enables servers and storage to be scaled independently. Cloud data centers can add servers and storage; in addition, HDD innovation can progress rapidly as servers and operating systems are shielded from device changes through the Kinetic open source API.” — CRN

“Software partners include SwiftStack and Scality Inc., which is tailoring its Ring object storage system for use with Seagate Kinetic.” — TechTarget

“Digital Sense, one of the customers of Seagate, has already benefited from 75 percent reduction in costs as compared to its current storage systems.” — InfoTech Lead

“Each drive has its own IP address, which Seagate says improves overall performance speed.” — IT Pro Portal

“[Kinetic] improves drive and rack level performance by removing the need for legacy file systems and moving HDD storage media space management to the drive itself. Ultimately this offers a streamlined architecture, allowing storage applications to communicate directly with the Kinetic object storage HDDs. As a result, performance is enhanced by eliminating storage server bottlenecks due to direct IP addressing each drive, which improves system level throughput.” — Storage Review

“… separates storage software from the underlying complexities of HDD block layout. Servers and storage are decoupled, enabling both to scale independently. Storage applications are mapped to the IP address of a Kinetic HDD, similar to the way a URL is used to retrieve a webpage. Storage system logic is handled remotely. Applications assume functions such as replication, erasure coding, metadata overhead and policy management. The drive itself becomes a key value store that handles space management.” — TechTarget

“Arguing that cloud storage models as we know them are ‘broken,’ Seagate is plugging away at its Kinetic Open Storage platform with a new HDD option. The 4TB Kinetic HDD model is available for customer qualification testing now.” — ZD Net

Who is John Paulsen? A former small-business leader myself, I feel your pain (and joy) and hope you’ll enjoy the blog. I launched and ran a well-regarded production company in San Francisco with a team of 9 brilliant, hard working people. I learned to manage a wide array of tasks a small business must handle — business strategy, facilities design, HR, payroll, taxes, marketing, all the way down to choosing telecom equipment and spec’ing a server system to help my team collaborate in real-time on dense media projects from multiple production rooms. I’ve partnered with and learned from dozens of small business owners.

2015-01-14T02:45:00+00:00

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