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Barracuda_FamilyA hard drive is a hard drives is a hard drive… boring to look at, but oh so important to what we do whether it’s simple external storage, everyday computing, or high performance multimedia and gaming.

Seagate recently took a new approach to hard drive marketing, using iconic imagery and emotion to depict what Barracuda drive does what.  I assume this is to better inform customers of what the key differences are between Barracuda LP, Barracuda, and Barracuda XT….visually.

Oh, and there’s that other thing about standing out in a crowd of hard drive images on online reseller sites and advertising.

I think they look pretty cool, and I expect to see more of the same for Seagate’s other drives in the enterprise and notebook segments. For now, Barracuda gives you a taste of what’s to come. You can’t fault Seagate for having a little fun with the products they have been designing, manufacturing, marketing, and selling for 30 years.

What do you think of the look?

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