One constant that defines the be all end all of problem statements when it comes to data storage is simple – the enterprise needs more room. This has been the primary focus for storage technology providers like Seagate since the inception of the server-client architecture. The advent of Cloud, Mobility, Social Media, and Big Data over the past five years is not creating a new problem, it’s just elevating the problem by orders of magnitude.

I will argue that storage capacity is only one facet of the problem. As data explodes, the need to move data around faster and faster is also placing added pressure on cost effective performance, but we’ll cover that in the next post in a series focused on end customer challenges. For now, let’s focus on capacity, and the head scratching and calculator pounding that many CIOs are experiencing. Storiant put together an awesome graphic based on a survey of 100 CIOs they conducted this year. The key takeaways reading between the lines:

Looking at this through the lens of a hard disk drive (HDD) manufacturer, what does this mean? There are two fundamental gaps / opportunities here for HDDs:

What is the solution?

What this infographic also says that we have not touched on is that public cloud services tend not to be the solution for many of the CIOs surveyed.  Security being the main area of contention. Reading between the lines here, what this tells me is the scalable design, management, and operational efficiency that is employed and enjoyed by public cloud providers today will make their way into the traditional enterprise. That said, what many of us call “Cloud” today will simply mean “Enterprise” and vice versa.

Beyond capacity, enterprise customers are dealing with serious bottleneck issues when it comes to storage performance.  SSD is an answer to this, but in many cases, it’s not the only answer.  We’ll cover that in our next post.

Image by Storiant

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