I always have to prepare myself when people find out I’m not that big into football. In the spirit of maintaining my audience, I won’t give all the details into why, but one reason is I just tend to be more into basketball for the pacing and action. Plus, I love how the NBA handles their marketing.
However, I do love a good infographic. And regardless of my sports preferences, you can’t ignore the importance of the Super Bowl in American culture. Ever noticed that wherever there is something impactful in culture, companies will join the bandwagon? After all, it’s usually a great opportunity to generate awareness and revenue.
Over the years, the Super Bowl commercials have become almost as big a deal as the game itself. In fact, this is the second year where we are seeing teaser commercials for the commercials that we will see during the game. (At some point the silliness of this will sink in. Or maybe it’ll become the norm.)
The automotive, alcohol and entertainment industries are all using the big game as a way to showcase new products or cleverly remind us of the quality or pedigree for products that have been around for eons.
Yet some of the stats below highlight how accepting of this this type of advertising we really are. We “like” and “share” clever ads for anyone who wasn’t actually watching the game and the TV spots are instant water cooler conversation at the office the following day.
So what is the best ad of all time? Are ads getting longer? All these mind-boggling questions can be found in the infographic below courtesy of Unruly. Check it out!
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