Being “green” today is certainly chic and politically correct. But when it comes down to the “nitty-gritty” detail of actually developing and implementing environmentally sustainable strategies, high tech companies have a lot to deal with! I’ve seen these challenges first hand over years, touring manufacturing facilities close up and experiencing the negative side effects of ill-designed industrial operations. I also get to participate and work on some of these issues here at Seagate. So when Newsweek magazine recently recognized Seagate as the “greenest” hard drive company – it felt great!
A lot of the initiatives that Seagate participates in are things that we simply must do to comply with various regulatory mandates in order to be in the market. At Seagate, I see us going well beyond these minimum level efforts – from designing aggressive programs for recycling and using recycled material to engaging employees in environmental clean-up activities, to being recognized for products that actually achieve best in class power consumption.
I see the company I work for actually walk the talk, and it’s awesome to see them recognized for it.
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