– by Steve Pipe

Seagate’s one-of-a-kind data rescue and hardware replacement service was recognized by the Global Warranty and Service Contract Association (GWSCA) at its industry awards event last month in San Diego.

Seagate joined Oracle and Ford Motor Company among the GWSCA’s honorees for warranty and service contract excellence and innovation. The GWSCA is a non-profit organization with over 1,000 members from all parts of the warranty and service contract value chain.

“While Seagate has offered data recovery services to consumers, businesses and government organizations for many years, the newly introduced Seagate Rescue Plan…offers it to the mass market via retail outlets,” said the GWSCA in a press release.

Seagate announced its Seagate Rescue™ and Seagate Rescue and Replace™ data protection plans last September. It is still the only plan that covers drive replacement and data recovery services for data contained on the drive. The plans offer coverage for nearly any brand of internal or external hard drive or solid-state drive.

Consumers can purchase Rescue and Replace as a two-year plan for $29.99 on Amazon.com or a three-year plan for $39.99. The plans also are available for purchase at Staples, Canada Computers and NCIX, and in the Netherlands at MyCom and Dixons.

“More and more people understand that the value of what they store on their hard drives—photos, videos, music, work documents and other important files—far surpasses the cost of their laptop computers,” said Paul Steele, director and GM, Seagate Recovery Services. “They want an extra level of protection for their data, as well as their hardware.”

Seagate shared the GWSCA “Innovation in Service Contract” award with Fulcrum Analytics, which administers the program for Seagate and also designed and hosted an online survey of 3,000 people in the U.S., U.K., France, Germany and the Netherlands. Over half of survey respondents experienced an incident that resulted in data loss, while 60 percent of U.S. respondents said the thought of permanently losing their data would be “devastating” to them.

Half of the U.S. respondents were “highly interested” in purchasing the Seagate Rescue service, with cloud-backup users expressing the highest interest overall.

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