All Def Music is taking an interesting approach to help give emerging artists a big break – data. Using a new tool for music discovery, ADD52, the network can use the data to quantify what will resonate with listeners, changing what used to be a process based solely on instinct.
ADM feels they have a competitive edge with ADD52 when compared to other discovery platforms (e.g. SoundCloud, Shazam or BandCamp). By using specific performance indictors (number of plays, time listened and social media shares), the system helps talented and popular artists to rise to the top where the artist with the most activity is awarded Single of the Week. This isn’t something to be taken likely, as being awarded Single of the Week can raise your visibility and could allow for more promotional backing from the music network.
ADD52 is a great solution for artists to make their work accessible. If you’re an artist, you can sign up and give a thriving community the chance to hear your latest creations. You can upload multiple music tracks and profile photos, social links to stay connected to fans as well as some profile info so fans can learn more about you.
If you’re a music lover and want to stay ahead of the pack, you’ll have access to thousands of songs and videos, playlists with the opportunity to discover the kind of music you want. Since ADD52 is partnered with Samsung’s radio service, Milk Music, you’ll be able to download the app and listen to your favorite tracks whenever and wherever you choose.
When you peel the layers back, All Def Music isn’t doing anything completely revolutionary. The company is full of professionals who know music and understand what fans want. What is a delightful twist is how data is being used to confirm their instincts and how the crowdsourcing is helping talent rise to the top. The use of data as part of the musical selection process is a great way to marry music and technology together in a seamless fashion, giving music fans the chance to create the perfect soundtrack to their human experience.
