Image (cc) CEA
Being the new guy to an organization comes with a number of perks that are not often talked about. One of those perks is being able to play the “I Don’t Know” card. (Yes, I know this has a limited time use, but let’s go with it a bit.)
Seagate recently announced that the GoFlex Satellite drive as an honoree for this award from the Consumer Electronics Association (CEA). With enough space for over 300 HD movies, the ability to simultaneously stream to up to three devices and the “take-it-anywhere” functionality, I can see why this is a big deal.
But is it? Being the rookie on this all-star team, I wanted to get a better sense of why this award is such a big deal, so I took a look at the 2012 CES Honorees. I have to tell you, there are some cool toys in this toy chest. There are a slew of categories for this award ranging from In-Vehicle Accessories to Health & Wellness to what you would naturally expect in Computer Peripherals and Gaming Hardware.
I’m starting to get it. This is some cool tech that does a good job pushing technological advancements beyond that of a cooking oven where you can download a recipe on the spot. (Yes, this exists! Thanks, @theLGgirl)
For example, I like what Ford Motor Company is doing with their mobile app where you can control certain car functions directly from your smartphone. (I’m crazy for apps). I hope other car manufacturers keep a close eye on this advancement and follow suit. With all the tablets on the market, I’m interested to see what the Sony S1 brings to the table that’s fresh and different. Even the new LG refrigerator with Blast Chiller Technology would definitely come in handy when my soda hits room temperature while pulling an Xbox LIVE all-nighter. Suffice it to say, I should probably speak to my boss about a raise at some point to afford all these wonderful advancements in technology. <insert from boss – a little early to be making such a request>
Image (cc) Foursquare
However, I digress and I get it now. The Consumer Electronics Show taking place this coming January in Las Vegas, Nevada, is the pinnacle showcase in the electronics industry where every company brings their best and brightest to showcase for consumers. CEA Innovations honorees are the crème de la crème from the show and are the “must have” products for the year. With that in mind, it makes perfect sense why Seagate can justifiably toot their horn about being recognized for the GoFlex Satellite drive.
So why should I care about the Innovation Design And Engineering Award? Well truth be told, you don’t have to. But if you’re like me and like the cutting edge tech, the new, the shiny (and if you’re reading this, you probably do), then you’re an early adopter who likes to keep up on all the latest toys to stay ahead of the masses. You’ll be the person telling your social circle about the latest products, which are a hit and those that are a miss. And like me, when you’re showing off your GoFlex Satelllite to your friends and family, you’ll make a point of telling them it was an honoree for CEA’s Innovation Design and Engineering…then wait for the “Ooh’s and Aah’s” knowing how cool that really does sound.
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