As a country of over 315 million, this week the United States begins its annual migratory ritual with the singular purpose of gathering together with family and friends to break bread and give thanks.
For most, this is a great time of year to reflect and to realize that there is so much for which to be thankful.
Each and every week, for the last six years, Seagate’s Cloud Disaster Recovery teams have had their own, unique thanksgiving ritual. These typically include grateful partners and customers who realize the security and peace of mind that comes when they have the backing and support of a company like Seagate.
For those among our community that experienced a natural or man-made disaster that required them to declare an emergency the thanksgiving comes when they see and experience, first-hand, their business’ data being restored, as promised.
“It’s an interesting service to be selling because the hope – like that of our customers – is that nothing catastrophic occurs, which would require the service to be utilized for recovery,” said Janson Hoambrecker, Director of Product Management at Seagate. “But our experience has taught us that hope is only a useful strategy when it’s joined with expertise and scenario training for the inevitability of a disaster. This is why our team has such a good record of success when the worst case scenario does happen.”
It turns out that the type of business relying on Disaster Recovery as a Service (DRaaS) can be directly proportional to the appreciation a vendor receives when it needs to be leveraged. Case in point: Kleinfeld Bridal, a NY-area company made popular by the ‘Say Yes to the Dress’ program. Theirs is an unlikely story of 50 brides, a storm named Sandy and many happy endings (see info-graphic). Like Kleinfeld, Seagate understands that companies that prepare for the worst and are put in a position where they need to employ the recovery procedures are happier to go through the short-term pain of disruption then they are to be added to the statistics of companies that go out of business following a major outage.
It’s not only customer feedback that matters; those evaluating the industry play a critical role in helping users understand the vendors and respective product/service offerings. Such was the case when (still operating under the EVault brand) Seagate was cited as a leader in among the select companies that Forrester Research, Inc. invited to participate in its report: The Forrester Wave™, Disaster-Recovery-As-A-Service Providers, Q1 2014.
Looking ahead during the Gartner Data Center, Infrastructure & Operations Management Conference, (December 2 – 5th, in Las Vegas) Seagate’s Janson Hoambrecker will be presenting, on Thursday, December 4th between 11:30am – 12:00pm in room Titian 2304. He will discuss the continued and ongoing importance of DRaaS and how it will evolve under Seagate’s Cloud Systems and Solutions business. Throughout the conference Seagate will be exhibiting in booth 679.
If you’re attending the conference we hope to see you there.
Happy Thanksgiving.
