Far Reaching Response to Seagate News Reflects Significance of Vision

Following last week’s announcements with IBM and HP, we collated the industry response – to date – in this ‘In the Media’ blog. This, however, did not capture all the news from that week nor the entire industry response. In addition to strengthening partnerships, Seagate also announced advances to its Hybrid Cloud Storage offering. In total, last week’s news garnered almost 60 pieces of press coverage. Below are excerpts – reflecting the hybrid cloud news – from a handful of trade media – followed by a full list of articles to date.

“This is hardly your father’s Seagate Technology anymore. Making spinning-disk and solid-state drives (SSDs) for PCs, servers and other machines—not to mention those small but capacious desktop storage devices—is where the company has been for 37 years, and it’s still among the world leaders in 2015. But as a number of other old-line IT hardware makers have experienced, Seagate needed to pivot. It’s now moved headlong into hybrid cloud storage, backup and recovery, security and other services, and in a big way. Along these lines, the Cupertino, Calif.-based company on July 15 introduced new and updated hybrid cloud data protection for both on-site and cloud-based data stores, based mostly on its EVault acquisition of 2006. By the way, that turned out to be a good deal for Seagate, considering the purchase price for EVault was a relatively modest $185 million.”

eWeek: Seagate Adding Hybrid Cloud Storage to Legacy Drive Business, By Chris Preimesberger

“We are making this change as Seagate goes through a transformation of its image in the market since we announced our new logo in January,” said David Flesh, Seagate’s vice president of marketing for cloud systems and electronics. “We have traditionally been seen as a hard drive company and now are being seen as a problem solving company, which includes cloud systems and electronic solutions that have capabilities we are bringing to market that Seagate has not had before.”

Channelbuzz: Seagate looks to new enterprise partners as EVault brand departs in enterprise push, By Mark Cox

“Seagate has done a good job of expanding its cloud-based data protection solution, said Mike Piltoff, senior vice president for strategic marketing at Champion Solutions Group, a Boca Raton, Fla.-based solution provider that has been active with EVault for a couple years. ‘The new scalability is a big deal,’ Piltoff told CRN. ‘This is important for enterprise customers that have data in a lot of repositories.’ Piltoff said that EVault traditionally has been a solution with a low-cost, simple way to offer professional services for implementation.”

CRN: Seagate Renames EVault Data Protection Cloud, Preps Solution For Enterprise By Joseph F. Kovar

“We asked if Seagate’s expanding cloud infrastructure could perhaps be the underpinnings of an expanded suite of capabilities that can challenge some of the established stalwarts of the cloud provider industry, such as AWS or Azure.The easy answer is yes, and we will have an announcement probably later in the summer. We have the makings of a storage cloud, when you look at the fundamentals of the infrastructure all of the pieces are in place, replied Flesh.”

Tom’s IT Pro: Seagate Launches Hybrid Cloud Data Protection As It Readies Expanded Cloud Offerings By Paul Alcorn

“We’ve moved from being able to support hundreds of terabytes to virtually unlimited scale-out,” Flesh said. “We’re providing all the software for the providers to be able to manage, the multi-tenancy, the security. It’s really taking what has been known and loved about the old EVault solutions and putting them on a much bigger, more scalable platform. The new Seagate Data Management Service gives customers an option to have the company’s professional services team install agent-based software to scan their storage infrastructure and help make decisions on storage tiers. The service reports on how and where data of differing types and ages is used. Flesh said the professional services engagement might last a week or two, depending on the size of the organization.”

SearchStorage: Seagate Technology extends enterprise storage reach in backup, HPC By Carol Sliwa

Below is a full list of coverage to date from the global trade media..