NAB 2017: Enabling Content Creation is the Key


Digital content creation is the key in the media and entertainment (M&E) industry, where content — unique moments carefully captured and lovingly curated, edited and produced — is the product of much invested time and money, and is largely irreplaceable.

The more digital content is combined in creative and effective ways, the more value is created. But it takes a whole connected system to make realizing the full value of this content possible.

From content creation and post-production to distribution and archiving workflows, the ever-increasing demands of bigger, richer and more complex media productions have a chain-reaction effect on the entire data value process. It’s increasingly important for technology leaders like Seagate to accelerate innovations for storing, accessing and managing digital content, so the technology infrastructure is up to these always-evolving requirements.

At this week’s NAB show, Seagate and LaCie (Booth SL4527) are sharing how they’re helping the industry protect the value of high-quality, high-resolution digital video throughout the capturing, editing, distribution and archiving process. Together, Seagate’s and LaCie’s portfolio for creative professionals provides the means to manage large amounts of data while ensuring it is secure yet easily accessible — and done so in an affordable way. Experts are discussing and demonstrating a variety of technologies geared for creators throughout the production chain, from individual editors and small post-production environments to systems ideal for the immense data needs of multi-editor environments. And, creative pros and IT purchasers serving the M&E space will be available to discuss how they’re using Seagate and LaCie technologies to meet their unique content creation and management needs.

So many choices — choose the right technology for your digital production

New LaCie 2big Dock brings more speed and flexibility to your workstation

LaCie addresses the needs of creative professionals working on photography and compressed 4K video, who juggle large amounts of data and tight client timelines, with this week’s launch of the LaCie 2big Dock Thunderbolt 3. With more speed and capacity than previous generations, it’s a powerhouse tool for photographers and videographers, and it’s also a good fit for vloggers using multiple capture devices such as DSLR, drones, mirrorless cameras, GoPros and action cameras.

As a huge boon for all those creatives, it also serves as a docking station that provides ports for connecting other devices — a feature that many laptops have sacrificed in recent years. Through a single cable, the LaCie 2big Dock simplifies and centralizes the desktop by directly connecting to a laptop, SD Cards, Compact Flash Cards and other devices. The result is a simplified, more efficient creative workflow.

At our booth, we’ll share workflow demos of the LaCie 2big Dock, along with some of our recent Thunderbolt 3 products like the 6big and 12big RAID systems for big productions ingesting uncompressed 4K to 6K uncompressed HD 10-bit and 12-bit video, and our full line of LaCie Rugged drives, the industry’s most trusted way to capture and transport data in the field.

Seagate DJI Fly DriveSeagate and DJI announce new portable drive — where drone footage lands

This week at NAB, Seagate and DJI are launching our first product together since we announced our strategic partnership at CES: the Seagate DJI Fly Drive. For drone pilots, it’s important to be able to capture hours of footage in the field. So Fly Drive is designed with 2TB of capacity for up to 60 hours of 4K 30fps video footage, as well as a MicroSD slot to streamline workflow with direct file transfers straight from the drone to the drive. Its integrated, protective bumper helps provide shock resistance against being jostled around or dropped while packing and traveling. Safely tucked inside of the bumper is its USB-C cable, ideal for on-the-spot file transfers. And a bonus feature of a complimentary two-month subscription to Adobe® Premiere® Pro CC, part of Adobe Creative Cloud®, when you purchase a drive. Meet up with us at our booth or the DJI booth (C2807) for demos of the new drive and drones.

The new Sling Studio — LaCie Rugged is a perfect companion

Today at NAB, our friends at Sling Media (a subsidiary of DISH Network Corp.) announced their groundbreaking SlingStudioTM system for professional-grade multi-camera production and live video broadcasting. Starting at $999, SlingStudio is the industry’s first affordable, wireless, portable multi-camera production solution that lets users of all skill levels record, monitor and edit four HD video inputs from up to 10 connected cameras and smartphones. SlingStudio can output live video to streaming services like Facebook Live and YouTube, and simultaneously record to a USB hard drive, USB SSD or SD card for post-production.

Because SlingStudio can go anywhere, it needs a storage solution that can do the same. Seagate is proud to announce that its LaCie Rugged USB-C is the preferred storage solution of SlingStudio. The LaCie Rugged drive’s high capacity, speed and durability make it the perfect companion to capture audio and high-definition video feeds from multiple sources.

SlingStudio will be available in May at B&H Photo Video and on To learn more, stop by the Seagate booth at NAB.

Optimized HDDs for creative workflows, in your workstation and your NAS

Take your projects to the next level with Seagate’s Guardian Series. BarraCuda Pro and IronWolf Pro HDDs are designed to deliver performance and protect your data in single-bay and multi-bay applications with the creative pro in mind.

Built to handle demanding workflows for creative pros looking for trusted performance, reliability and simplicity at every stage, Seagate BarraCuda Pro desktop HDD provides fast, dependable, high capacity storage for single-bay professional workstations; while IronWolf Pro provides tough, ready and scalable HDDs built for high workload creative pro multi-bay NAS environments.

Stop by our booth where Synology will be displaying their storage solutions with IronWolf Pro HDDs and IronWolf Health Management. Editing on an AMD Ryzen workstation equipped with a BarraCuda Pro drive, we’ll be showcasing the entire creative workflow in action to show how Seagate solutions lead to a faster and more efficient final cut.

Seagate Systems for high-end broadcast and production multi-editor environments

Today’s multi-editor environments span a wide array of functions and purposes, including broadcast editing, high-end finishing, and post-production houses operating multiple edit suites and managing multiple data workflows. These different areas share a key commonality: they work with a large amount of mixed and unpredictable workloads, and multiple people need quick and easy access to edit large amounts of data—and often all at once.

Seagate is demonstrating several storage technologies that help meet the complex data management needs of these various multi-editor workflows, including:

RealStor 5 Series. RealStor 4005 and 5005 storage arrays are available as traditional, hybrid and all-flash options. The RealStor 5 series enables fast, easy access to content files, like streaming video and audio, and can help streamline workflows and reduce the cycle time required for each workflow element. They’re ideal for organizations seeking to balance the costs for storing and managing the large amounts of data generated by these M&E workflows, and enable high bandwidth for fast ingest and low latencies for fast access to content. Finally, the RealStor 5 series’ cost-optimized design enables customers to invest more in other technology, like editing software and computing resources, to improve the efficiency and quality of their final deliverables.

ClusterStor G300N. For M&E applications dealing with large-scale sets of data (think post-production studios editing full-length feature films), the ClusterStor G300N with Nytro Intelligent I/O Manager offers both peak performance and cost efficiency for organizations managing large data sets at scale with unpredictable workload. It features a flash cache accelerator and offers multiple users need real-time access to large amounts of data, as well as the ability to seamlessly run multiple mixed workloads simultaneously on the same storage platform. Organizations manage and move massive amounts of critical data while maintaining workload efficiency and minimizing the cost per terabyte. And, the Nytro Intelligent I/O Manager software delivers up to 1,000 percent input/output workload acceleration over traditional storage systems and can quickly scale to accommodate any workload at any time.

Learn from the pros at our Creative Professionals Speaker Series

How do top creative pros manage their data? We’ve brought some partners together at NAB and asked them to share their experiences. Come learn from some top professionals who’ll share some interesting stories, and their insights and tips on best workflows.

Gary Adcock, Studio37 Inc.
Monday April 24 at 12:00 pm

Leveraging your Tech Advantage with Thunderbolt 3. Join Gary for a discussion on why the future of cinematic production depends on new technologies that enable fast workflows, even with ever more enormous complexity and size of media files. Gary plies his camera and imaging expertise on films and shows such as Divergent, Sirens and American Justice.

Sam Canter, Psycho Films
Monday April 24 at 2:00 pm

How to Totally Up the Storage Game. Psycho Films specializes in high-concept, provocative content and empowering young creatives to preserve the legacy of cinema while pursuing new trends in visual storytelling. The team has collaborated in crafting compelling music videos for artists such as Kendrick Lamar, Drake, ScHoolboyQ, YG, and Puff Daddy. Sam discusses optimizing creative workflow using storage management components tuned specifically for filmmaking and other media needs.

Richard Chouinard, Synology
Wednesday April 26 at 3:00 pm

How to Master Your Creative Workflow. Focusing on data management, storage and sharing, Richard shares how to deploy enterprise-level features in an intuitive way, at a fraction of typical post-production costs.

Joe Goldin and Philip Lima, Impact Creative
Tuesday April 25 at 2:00 pm, and Wednesday April 26 at 1:00 pm

High-End Production and Post-Production Workflow. Get a behind the scenes look at how Impact Creative handles data from remote, international travel shoots in challenging locations all the way up to full-scale commercial productions. Hear about what emerging technology means for production planning, on-set and post workflows, storage and distribution.

Chris Hershman, filmmaker and photographer
Monday April 24 at 1:00 pm, and Tuesday April 25 at 3:00 pm

From Rugged to 6big: Filming Music Videos. Chicago–based filmmaker, photographer, and musician Chris Hershman has captured bands such as the Alabama Shakes and Switchfoot, among many others. Chris walks through his creative approach for filming music videos from start to finish, from concept through post edit.

Bill Hollopeter, IBM
Tuesday April 25 at 4:00 pm

Using High-Performance Parallel File Systems for Media and Entertainment. Media companies increasingly need systems that are not only suitable for content creation but also content distribution. Hear about new systems built from the ground up to scale performance and capacity with no bottlenecks.

Brooks Moore, Bonnemaison Digital Media
Monday April 24 at 3:00 pm, and Tuesday April 25 at 1:00 pm

Multi-Camera 4K Production Workflow. Working on the Science Channel’s hit show “How it’s Made,” Bonnemaison production house has been at it for 16 years. Brooks will talk about deploying portable high-speed data technology on location, media management, and playback of multiple 4k streams.

Jay P. Morgan, filmmaker and photographer
Tuesday April 25 at 12:00 pm, and Wednesday April 26 at 12:00 pm

The Art of a Successful YouTube Channel. For more than two decades, Jay P. Morgan has traversed the globe with LaCie drives, shooting scenes for clients like 20th Century Fox, Disney, Kelloggs, Proctor & Gamble, and more. He’ll share the four pillars of a successful YouTube channel, how to gain followers and create a presence, how to monetize, and the basic equipment you’ll need.

Peder Morgenthaler, Frame Linear
Wednesday April 26 at 4:00 pm

Beyond Storage: The Transformative Effect of Flexible, High-Performance Storage on Media and Entertainment Workflows. New camera codecs, higher resolutions, faster frame rates and deeper bit-depths all place a greater burden on storage systems and workflows. From post production facilities and VFX companies to broadcasters, streaming services and content aggregators, how can you solve these unique problems with the flexibility to scale with growth and adapt to industry developments.

Billy Russell, Alliance Integrated Technology
Monday April 24 at 4:00 pm

Spectrum Scales — High-Performance Scalable File System for Media Workflows. Billy discusses the Spectrum Scale GPFS cluster and how this scalable IP-based solution can bring big advantages to production workflows from near-line to on-line production pipelines.

Karl Soule, Adobe
Wednesday April 26 at 2:00 pm

The Power of the Adobe Video Tools. Find out what’s new in the Adobe Creative Cloud video tools, including Team Projects and collaborative workflows with Adobe Premiere Pro CC, After Effects CC, Adobe Media Encoder CC, and more. Karl Soule is a workflow evangelist with the Adobe video team in Hollywood.


About the Author:

John Paulsen
John Paulsen is a "Data for Good" advocate, with nearly 20 years in the data storage industry. He's helped launch many industry-firsts including HAMR technology, 10K-rpm and 15K-rpm hard drives, drives designed specifically for video and for gaming, Serial ATA drives, fluid dynamic HDD motors, 60TB SSDs, and MACH.2 multi-actuator technology.