Last year at CES we immersed visitors in The Data Games arena. By now, a year later, the world understands more than ever: data is the lifeblood of our rapidly growing digital existence. So this year, we move beyond immersion. It’s time to Level Up.
To Level Up means always pushing the edge of possibility. In other words, we’re not just here to play, you and us. We’re here to own the game, at home, at work, and at play.
Today, consumers have more ways than ever to consume content, driving the need to create, distribute and manage data efficiently. What does that mean for you? It means you — and all of us — have greater opportunities to learn, to discover, to reveal, to create, to explore and explain and share. To achieve our goals, and even our dreams. To make a difference. To change the world.
Our goal at CES this year is to show our visitors a wide variety of scenarios in which data now enables you to do things you might not have thought possible a few years ago, whether you’re exploring new ways to leverage massive amounts of data using the emerging IT 4.0 paradigm, working with an innovative company to design and deliver better products or inspiring audio and visual experiences, or working in a small one-person office or living room to tell important stories, or improve lives one client at a time.
Today, the majority of people on our planet can make, transfer, and pull insights from data with breakneck speed, via any variety of tools — including our smartphones which have more computing power than NASA had when it first sent astronauts to the moon. Talk about mind-blowing.
We collect and analyze insights, understand future trends, take photos and videos, communicate with the world, read volumes, play games, organize our lives, and share our experiences — on tiny devices remotely connected to other endpoints, devices and capacious cloud, edge and traditional data centers.
What is possible, when you’re a digital citizen?
We live surrounded by and enmeshed with data every day. That’s why we call the current era the Data Age. But because we’re all digital citizens, it can be hard to wrap your mind around how much the Data Age has changed our levels of productivity and creativity.
How much creative power do you and I wield today, thanks to the Data Age? Forbes recently declared that “over the last two years alone, 90 percent of the data in the world was generated.” Data feeds hobbies, passion projects, beloved memories, must-have entertainment, years of hard work, and near endless possibilities.
Now look, I realize we’re not really “digital” citizens. We’re still humans, and I hope we always retain our humanity (and use data for the good of humanity). People are made of bones and organs, and data is made of 0s and 1s. But look closer — there’s great variety, reach and power in the details of that data. According to various sources:
- Today, more than 5 billion consumers interact with data every day — by 2025, that number will be 6 billion, or 75% of the world’s population.
- Humans perform 40,000 search queries every second on Google alone, 1.2 trillion searches per year.
- On YouTube alone, 300 hours of video are uploaded every minute.
- Last year, an estimated 1 trillion photos were taken, and billions of them will be shared online.
- Retailers who choose to leverage the full potential of big data analytics can optimize their operating margins by approximately 60%.
- Big data analysis is enabling new ways to improve the health and well-being of people in poverty; a World Bank program called SMS for Life improved the distribution of malaria drugs at health facilities in rural Tanzania, reducing facilities without stock from 78% to 26%.
- DataKind and the Microsoft Cities Team have used data science and machine learning to diagnose and improve foster care caseworkers’ efficiency and prevent burnout, safeguarding the time available to spend with the children and caregivers; data show this will greatly improve stability and permanency for foster children.
- 156 million emails are sent every minute.
- Every minute Facebook users send roughly 25 million messages and watch 2.77 million videos
- Google uses about 1,000 computers to answer a single search query, which takes less than 0.2 seconds to complete.
- By 2020 the number of smart connected devices in the world will be more than 50 billion — all of which will create data that can be shared, collected and analyzed
- In 2025, each connected person will have at least one data interaction every 18 seconds.
The power of data, and the responsibility
With great power comes great responsibility. As a data creator and user, your responsibility is to Level Up, if you intend to take full advantage of the opportunities. And it’s our responsibility to help you do that. A wide variety of digital citizens need reliable ways to collect, protect, and access a good portion of their data.
At Seagate and LaCie, our job is to enable data by crafting data solutions that can be trusted at home, in the field, and on the go. By partnering with industry leaders who lend their expert perspectives, we push further and further toward one great, common goal: to level up so that the world, and all the people in it, can too.
This year we continue to introduce new innovations for every segment of business and humanity, from new SSDs to the world’s largest hard drive capacities and Ultra Touch portable storage, that’ll help you continually push the edges of possibility. Seagate provides solutions to manage data and level up every user’s gaming, workflow and life experiences, from the smallest capture device to powerful creative tools to the core infrastructure of the IT 4.0 revolution itself.
Customers, partners, the press and other visitors to Seagate’s booth are seeing how data is “more alive than ever,” said Jeff Fochtman, vice president of marketing at Seagate, “and the many ways that data touches our lives.”
“The entire world has embraced the importance of data now,” Fochtman said. “With this year’s CES show, we’re less focused on the essential concept of data and more focused on the premium usage of data — and how that data actively moves from consumers to the enterprise. We’ve partnered with several companies to show those experiences in some fun and immersive new ways.”
Check out this list of our CES 2019 booth experiences, to get just a hint of the spectacle. Then check back in this week with the rest of our CES articles to learn more about the experiences!
LEVEL UP at the Seagate CES 2019 Experience
New Products Display
Here we gather together our latest and greatest for visitors to ogle. FireCuda 510 SSD, BarraCuda 510 SSD, IronWolf 110 SSD, LaCie Mobile Drive, LaCie Mobile SSD, Seagate Backup Plus Touch, Backup Plus Slim, and Backup Plus Portable.
LaCie Dream Desk
This display gives visitors the chance to dream about achieving their productivity and creativity goals, while showing how our LaCie premium drives support the workflows of demanding business professionals and content creators alike.
Radiant Images Data Rush
We’ve partnered with Radiant Images and Grab Games to highlight the future of immersive AR/VR experiences and multi-camera capture through the interactive Magic Leap lens.
FireCuda Zone
Three demo videos showcase the endurance, domination, and acceleration of FireCuda drives while, each day, a creative professional edits and streams video while an artist sculpts a fire-breathing dragon.
PlayStation 4: Immersive Gaming
Our portable Game Drive for PS4 can store 50+ games and provide seamless performance while visitors enjoy full body immersion play in PlayStation VR with Beat Saber.
Xbox: 4K Open World
Our full spectrum of Game Drive for Xbox capacities (up to 8TB) and speeds help gamers level up faster. This year, experience Forza Horizon 4 in 4K while learning about our portable Game Drive for Xbox SSD.
Data Tower
At the tower we’ve gathered some of our coolest partners to show how we’re working together developing the future of data enablement.
SkyHawk Rover Hero
SkyHawk AI drives record, analyze, and store surveillance data at the edge. This year, visitors will navigate a robot — aided by AI software — to find valuable objects on a distant blue planet.
IT 4.0 and Data Age
Explore how a tightly unified edge computing data experience will enable the next generation of agriculture, telco, and manufacturing.
UDX and Advanced Technologies
Currently under final development and preparing for launch in the near future, our HAMR and MACH.2 technologies deployed in our advanced high-density systems architectures will deliver tech inflection points to the market sooner and more consistently.
Seagate data storage solutions are crucial to your opportunity to Level Up. As more and more businesses, individuals, and applications harness living data to make real-time decisions, we’re committed to developing the future of data enablement through technology leadership that’s influenced by our collaboration with our customers and our partners.
