Powering Dropbox’s Business Value

For Dropbox, performance and reliability are important, but capacity is king. SMR technology enables higher data densities by writing new data on tracks that overlap part of the previously written magnetic track, delivering about a 20% increase in storage density. This provides more value to users and in turn helps to drive subscription conversions while reducing energy consumption and increasing TCO.

With Dropbox user content shifting towards richer media and larger video files, there is a greater need for top-capacity storage. Mass-capacity HDDs using Seagate’s SMR technology helps to fulfil this need, supporting the continued evolution of the nature and variety of Dropbox workloads.