As more consumers build personal clouds, some businesses are using cloud storage in new ways. For example, Sony recently integrated the Sony Reader PRS-T2, the company's eReader, with Evernote. The integration allows users to highlight and save passages in the cloud, creating a "virtual reference point," according to a recent Pocket-lint article.
"It also works in reverse, with Evernote Clearly storing articles or web clips in the cloud, only for you to retrieve them straight to your Sony Reader," the article stated. "For example, you could be reading an article on your PC at home, save it via Evernote Clearly and then pull it from the cloud straight to your Sony Reader device. The only requirement being a Wi-Fi connection."
Reading isn't the only activity Sony plans on taking into the cloud. CEO Kazuo Hirai recently discussed his plans for the company with Businessweek. Hirai identified key consumer trends that are making the cloud an important investment for businesses.
"People are moving more and more to the mobile space, so the two keywords, and you’ll probably hear this from everybody: smartphones and tablets," said Hirai. "Related to that is moving a lot of things to the cloud. That’s why, for example, we felt that it was very important that we acquire the 50 percent of our joint venture in Sony Ericsson and make the cell phone business or the smartphone business a 100 percent-owned subsidiary of Sony."
In addition to claiming the Sony Reader was one of his "go-to devices," Hirai stressed the importance of moving the company's video game platform into the cloud very quickly. He referenced the company's acquisition of Gaikai, an open cloud platform designed for video gaming, as an example.
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