External storage is the Rubbermaid of the digital content world
Sales for external drives should grow over the next 12 months.
How, you might ask, can any consumer electronics category expect growth this year, given economic uncertainties and a consumer spending freeze? It’s not because they look cool or have new features:
- Consumers will delay new PC purchases.
- Consumers will continue to buy and create new content (DVDs and iTunes gift certificates will be low-cost but still fun gifts for recession-weary givers).
- Consumers will run out of space on their computers.
- Consumers can now get a roomy external drive for less than $100.
Personal content growth is being driven by trends that are mostly recession-proof. External drives are the electronic equivalent of the storage containers we all regularly buy when our physical stuff overflows at home.
External storage will shift from a “that’s cool” accessory to a “keep my stuff organized” staple for many consumers.
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