According to IMS, “The World Market for CCTV and Video Surveillance Equipment – 2010 Edition”, by 2014 more than 50% of all network cameras shipped will be HD or megapixel resolution. Once something reaches >50%, I would say that’s mainstream.
Hard drive manufacturers like Seagate are very aware of this trend. When I first started at Seagate in 2006, I worked on the launch of the industry’s first surveillance specific hard drive, the Seagate SV35. At that time, our first generation had a maximum capacity of 500GB. Today, SV35 boasts a maximum capacity of 1.0TB, just 4 years later the capacity has quadrupled. Does that mean by 2014, we will have a 4.0TB SV35 drive? There’s no saying, but given we are reaching 3.0TB today, and with the market’s movement to HD, Megapixel, and HDcctv, the demand for surveillance storage may more than quadruple.
It also begs the question as to how surveillance systems are storing video footage. In the early days of SV35, we targeted the surveillance DVR as it was more than 75% of the market in terms of surveillance systems. SV35 was primarilly designed to better handle the rigors of 24×7 video streaming and the conversion of analog to digital video streams that the DVR video card would facilitate. We see it today, and especially come 2014, the market undoubtedly will be network based storage with network cameras making up a majority of the installed base.
The advent of technologies and standards like HDcctv, which allows traditional analog cameras to record HD or Megapixel quality video, is attempting to disrupt that by leveraging the huge installed base of analog cabling. But, “IMS Research forecasts that by 2014 worldwide shipments of HD and megapixel network security cameras will outnumber sales of HDcctv cameras by a factor of 6 to 1.”
So what does this all mean for hard drive companies like Seagate? It means that bets are to be placed. Does the market move to a traditional enterprise architecture and rely on network storage to house video content where a Constellation ES drive might make more sense, or does HDcctv extend the life of the DVR and demand drives like SV35 to continue to evolve and increase in capacity?
All I know is we’re watching, and listening to see where we place our bet…for now, it’s too soon to say. Regardless of what type of drive goes into surveillance, it’s going to be huge in terms of capacity.
Gotta love surveillance.
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Hi Mark,
The new IMS forecast is pretty bullish on HDcctv, calling for millions of HDcctv cameras to be sold in 2014.
I sent you a private message, which you invited me to post as a comment, so here it is:
HDcctv cameras address a middle-ground market, which includes applications now using higher-quality CCTV cameras (by offering much higher quality at a modest premium) on the one hand, and applications now using megapixel IP video cameras (by delivering greater TV signal transmission distance, higher TV signal quality, and sometimes lower total cost of ownership *as well* (= the “no-brainer” cases :^)) on the other hand.
HDcctv will accelerate the demand for video surveillance HDDs through its rapid adoption. Therefore, Seagate has an incentive to join the HDcctv Alliance!
Cheers –todd
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