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When it comes to creating space for a better human experience, we don’t have to look any further than the growth of video. Video has been the darling media format since the advent of YouTube, but it no longer is simply a media for ones self-expression and entertainment. It’s an enabler of new business models thanks to the cloud.
This week at CES, video continues to reign supreme, not only in the traditional sense of resolution quality (think 4K), or even advancements in editing and post-production capabilities, but in storage…and I mean space. In my last post, I talked about how storage is all about creating easy, extra, and enjoyable space, and what takes up more space than almost anything? Video. There have been a slew of announcements around video at the Consumer Electronics Show this week and they all have one thing in common…the cloud.
According to the Digital Entertainment Group (DEG) in an article on Multichannel News (MCN), “Electronic sell-through (EST) (which DEG now prefers to call Digital HD) jumped 50% for the year, surpassing $1 billion for the first time, while VOD spending rose 5% from a year earlier to $2.1 billion.” The growth of new digital movie download services combined with mass adoption of consoles like Microsoft’s Xbox One and Sony’s PlayStation 4 are offsetting a continued decline in physical disc sales. We can thank the cloud for this.
In addition, Cisco wants to enable cloud-based video streaming services for everyone from the largest cloud and telecom providers to upstart video companies with a more virtualized version of Cisco Videoscape that will enable Cisco to sell cloud-based video streaming “as a service,” according to MCN.
Even TiVo, the beloved consumer DVR company, is expanding it’s already cloud-enabled DVRs into network DVRs that extend video capabilities beyond the TV and onto the tablet, smartphone, or any mobile device. Joshua Danovitz, TiVo’s VP of innovation says, “With an increasingly complicated entertainment landscape that includes a multitude of content choices, sources and devices, both consumers and operators are challenged to find the appropriate means to navigate the burgeoning content. TiVo is once again defining the landscape of how viewers will consume entertainment, and how pay TV operators provide the best in class user experience.”
I couldn’t have said it better myself.
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