SXSW Cares – Fundraising for the Victims of the Red River Tragedy

During this years SXSW event, there was a tragedy that took place claiming the lives of innocent bystanders. This calamity lead many SXSW community members including Transmission Events, The Mohawk and Seagate to form SXSW Cares – a way to bring the Austin community together to help the ...

Neil deGrasse Tyson Won’t Take a Computer to the Bahamas – Would You?

During SXSW this week, Ben Johnson of Marketplace Tech had a chance to interview Astrophysicist, author and host of the recently reboot, Cosmos, Neil deGrasse Tyson about the show and (duh) aliens. The interview itself is short & sweet (so give it a read/listen) and Mr. Tyson had some ...

Wanna Win a Ton of Music, and a Wireless Drive to Hold It? It’s SXSW!

This will probably be the easiest contest you’ve ever entered! Everyone has a comment to make about a video they see and this time we’re going to reward you for it. Every weekday during SXSW we’re going to pick one random comment on our artist videos to win the following: 1 ...

Need More Space for your SXSW Experience?

By the time you’re reading this, South by Southwest is in full swing and Seagate’s all over Austin — not just at the Convention Center on Cesar Chavez, but powering Daytrotter’s recording sessions at Good Danny’s studio house on 3rd Street, and throwing down massive loud music ...

The Music Hackathon Championship at SXSW 2014

South by Southwest is doing something interesting this year for the music component of the festival by introducing a Music Hackathon Championship. If you’re not familiar with or have never been to a hackathon, it’s a pretty interesting concept. Basically, you complete in collaborative computer ...

SeagateCreative Interviews The Impossibles

If you’re not familiar with The Impossibles, then you are missing out on some pretty slick rock music.  The band got together at the recent FUN FUN FUN Fest in Austin, Tx. and we had a chance to chat with them about their creative process while recording in the studio. SeagateCreative: What’s a ...

SXSW – Behind the Scenes at Daytrotter

It’s not at all strange how Austin, Texas calls to us like a siren, every second week in March. By us, we mean everyone — everyone with a camera, a tour van, a blog, a website, a radio station, a brand, a name, a tendency to sing into microphones and play through amps, a cowboy […]

SXSW – At The Movies

When you take a step back and look at everything South by Southwest has to offer, you can almost be overwhelmed. It feels like each year a new component is being added to this 9-day festival. You really have to plan a trip accordingly to see everything or instead just focus on one particular ...

SXSW – Daytrotter Sessions

South by Southwest is in full swing and as part of that event are the Daytrotter Sessons. If you’re not familiar with the site, the Daytrotter Sessions are live, recorded performances by some of the most amazing creative professionals in music today. These sessions are usually recorded while ...

How to Break Down an SXSW Attendee

South by Southwest has grown extensively over the last few years to not only include categories such as Music, Film and Interactive, but now has branched out to gaming, comedy and art. But who attends SXSW?  What is the make-up of that person?  Well ask and ye shall receive. While the actual ...

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