Atrato adds security

Digital Rights Management requires rock-solid data security in the infrastructure

Atrato’s been making waves with their innovative approach to performance for content serving applications.  Now they’ve announced that they are working with Seagate to add full disk encryption (FDE) to provide compelling data security to the solution.

Secure data is a clear need for customers in the business of content distribution.  Their product is basically bits and bytes.  Without bullet-proof security, these guys risk a “pay if you want to” message to this developing market.

The rules of engagement for Digital Rights Management are still taking shape.  Atrato’s capabilities will be a valuable tool for those trying to influence the future to carve out a profitable and sustainable business model in this space.

Comments?  Is this a killer product for media companies or just interesting technology?