The easier it is to share content, the more valuable it becomes to the sharer.
The natural laws of content ownership are evolving in the Web 2.0 world. Robert Scoble sees this in his business. It’s playing out in the entertainment world with Digital Rights Management. The new paradox of content is that the easier it is to share, the more valuable it becomes to the sharer. And the more of it there is.
What it means to solution providers is that more efficient data management driven by data de-duplication, CDP, virtualization and other technologies will propagate data growth, not impede it. You’ll grow your storage business by helping your clients manage their information.
That’s why they call it Information Technology.
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