“My Kid’s Home Movie”
36% of consumers have “priceless” data, but few back it up.
Check out the results of a Harris Interactive to poll commissioned by Seagate:
U.S. consumers were asked, “If you had to put a price tag on your digital content (photos, documents, movies, music, etc.), stored on your computer(s), how much would that be?”
- 10% said their data was worth nothing (I don’t understand these people)
- 30% said it was worth $1 to $1,000
- 19% said it was worth $1,000 to $5,000
- 5% said it was worth over $5,000
- 36% said it was priceless
If an average PC costs about a thousand dollars, more than half of us think what’s on our hard drive is worth more than the PC it resides on.
I shouldn’t be too surprised, given the sheer quantity of stuff that people are saving. How many iTunes songs do they own at $1 a pop? How about last season’s TV shows, Oscar blockbusters downloaded from Amazon Instant Video, or the DVDs they ripped? But it’s the personal content — pics of family day at the beach, home movies of the baby’s first high-chair meal — that takes the value of their digital stuff beyond $1,000.
More surprising: over a third consider this information priceless. As in irreplaceable. I wonder how many of these folks back up their data? From what I’ve heard, more don’t than do.
Sounds like a classic MasterCard commercial: “Downloading the new Foo Fighters album: $9.99. Saving the entire Season 5 of The Walking Dead: $42.99. Converting my parents’ wedding movies to digital: $100. Recovering it all after my PC crashes: Priceless.”
Isn’t this is a huge opportunity for solution providers? Whether building the system or selling through someone else’s box, seems like one could build a good business helping consumers get the most out of the information, rather than the PC. And/or helping them keep it safe. How are you doing this?
What is your own data’s worth? What’s priceless to you? Do you backup your personal data?
–
Who is John Paulsen? A former small-business leader myself, I feel your pain (and joy) and hope you’ll enjoy the blog. I launched and ran a well-regarded production company in San Francisco with a team of 9 brilliant, hard working people. I learned to manage a wide array of tasks a small business must handle — business strategy, facilities design, HR, payroll, taxes, marketing, all the way down to choosing telecom equipment and spec’ing a server system to help my team collaborate in real-time on dense media projects from multiple production rooms. I’ve partnered with and learned from dozens of small business owners.
Leave A Comment