On November 20th, 2014 attend our webinar “Harness the Power of Search for Your Growing Business”
Is SEO dead?
Rumors of the death of SEO (search engine optimization) have been rife for years. No, SEO isn’t dead. But it sure has evolved into a new species! If you limit your media outreach to online advertising or email marketing, you’re squandering a key part of a good web marketing strategy.
But in an always-changing landscape, how can you harness the power of search to win new customers for your growing business?
Learn how for free
Simplest way to learn how? Our free Live Webinar is available now for replay — Harness the Power of Search for Your Growing Business — get an in-depth look at best practices for maximizing opportunities in SEO and ecommerce.
Learn from an expert who does this job every day — join Alison MacDonald, of Seagate’s Digital Marketing team, as she shares the power of local search, how to implement it for your site, and tying it together with actionable content.
Content marketing, keywords, categories
Learn the proper approach to using keywords, and how to optimize your digital presence for free, organic, natural, editorial-based traffic. Learn the different purposes of home pages, category pages, product pages, and how to execute schema markup. Learn the value of localization using reviews, Google Places and blogs, and how to answer your customers’ burning questions to draw them in.
In a concise 30-minute outline, Ali will cover:
- Debunking Myths: What is localization and why it’s important
- Content Strategy: Ensuring customer trust and must-haves (links, metadata, CTAs)
- Q & A with You
Ali MacDonald, Seagate content marketing & SEO manager
Ali is a content marketing manager and leads our SEO strategy at Seagate. She’s focused on developing strategic online initiatives, and implementing SEO and content marketing best practices for Seagate’s global web properties. Ali has built and executed online marketing strategies across multiple brands in the technology space, specializing in improved rankings and leveraging content in the conversion funnel.
Learn from the recoding of Ali’s presentation right here: https://seagate-events.webex.com/seagate-events/lsr.php?RCID=c4cd1b4fcf08ef573477b8fd4febb41a
Double bonus! If you’re a storage reseller or system builder, consider joining the Seagate Partner Program! Did you know 92% of Seagate Partner Program members report that our training helps them sell more Seagate products and meet customer needs? Besides product and sales training, many of you asked for training on how to better market storage solutions to your customers — we’re listening, and this webinar is just one result.
It could answer the questions you’ve been asking — please join us and we’ll talk soon.
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Who is John Paulsen? A former small-business leader myself, I feel your pain (and joy) and hope you’ll enjoy the blog. I launched and ran a well-regarded production company in San Francisco with a team of 9 brilliant, hard working people. I learned to manage a wide array of tasks a small business must handle — business strategy, facilities design, HR, payroll, taxes, marketing, all the way down to choosing telecom equipment and spec’ing a server system to help my team collaborate in real-time on dense media projects from multiple production rooms. I’ve partnered with and learned from dozens of small business owners.
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