Who hasn’t made the resolution to get into better shape, lose weight, or eat better at one point or another?
At CES’s Digital Health and Sport & Fitness Tech Zones, we saw tons of technology and innovation that makes getting on track and staying on track to a healthier life easier. And I think we are just starting to scratch the surface of this fast growing segment of consumer electronics. If square footage is any indication, the Digital Health and Sports & Fitness Tech Zones almost doubled in size from the 2011 show.
No doubt that the smart phone and tablet market have given rise to health and fitness in the CE space. Just about every major brand in healthcare and athletic apparel and equipment accompany their services and products with some sort of app. United Healthcare is one provider that had a very large presence at the show, with all sorts of tools and apps to track your health. They even incorporated gaming into the booth with 2 Fitness Gaming stages where attendees could really get their heart pumping.
But it’s not just traditional health and fitness companies getting into the digital health kick. Companies like Polk Audio and Sony are jumping into this market. The Polk Audio booth stood out to me because they had athletes jumping 40 feet in the air on a trampoline with Polk Audio UltraFit Sports headphones on, not missing a beat…pretty cool.
There are some new up an comers as well. Like iBike which is revolutionizing the cyclometer (a.k.a. bike computer) to not only track distance, speed, average speed, time, etc, but also power used. A built-in power meter that tracks how much you are generating on a ride…a metric for cyclists that in the past was expensive, but now is affordable using your iPhone.
Tons of other very cool tech gear for getting and staying in shape. The good news is that with so much interest in this growing market, you can bet if there is some tech you need to get going, stay on course, and measure results, there is most likely a solution available.
Good luck with that resolution…we are running out of excuses.
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