Amazon has been making moves to expand the user base of its cloud services offering, according to a recent Forbes article. Although one of the factors contributing to the company's push toward cloud storage services came from supporting a larger range of devices for Cloud Player, Amazon has also added a number of consumer-focused features.
Users can leverage scan and match technology to automatically search through their audio libraries and match songs to titles in Amazon's catalogue, eliminating the burden of having to upload and categorize music. However, the company has not focused entirely on consumers.
Forbes pointed out that NASA selected Amazon's cloud storage capabilities to house images from the Mars Exploration Rover. The organization said it selected Amazon over its own in-house data centers because cloud storage solutions were more cost effective and Amazon Web Services made it easier for the images to go public.
NASA's Jet Propulsion Laboratory used AWS to stream images to users from all over the world and the service was able to scale as demand grew globally. According to Amazon, supporting hundreds of thousands of visitors on its websites before AWS would have been very difficult.
"In just a few weeks, NASA/JPL was able to design, build, test, and deploy their web hosting and live video streaming solutions that were built using a variety of services on AWS," Amazon said of NASA's cloud implementation. "NASA/JPL’s live video streaming architecture was developed on a combination of Adobe Flash Media Server, Amazon Elastic Compute Cloud (Amazon EC2) instances running the popular nginx caching tier, Elastic Load Balancing, Amazon Route 53 for DNS management, and Amazon CloudFront for content delivery."
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