LaCie Bolt3 Named “Most Innovative Flash Memory Consumer Application” at Flash Memory Summit

LaCie, Seagate’s premium storage brand, collected a “Best of Show Award” at the Flash Memory Summit last week for the LaCie Bolt³ desktop storage. The Bolt³ won in the category of “Most Innovative Flash Memory Consumer Application.” Michael Morgan, hardware engineering director, consumer ...

How Psycho Films Honed Their Cutting Edge Even Sharper

Psycho Films is a leading innovator in producing cutting edge expressions for artists and performers in the hip hop industry. They are not techies, much less storage experts. They know cameras and editing. They know how to build a video business from humble dorm room beginnings at the ...

Hula Post: Virtual Reality Post-Production Simplified

A long time ago, in a galaxy far away, holograms of Jedi council meetings were fantastical to us, science fiction at its best. But here we are in 2017 — rumors are swirling of Apple’s investigation into AR and VR technology for future iOS devices, you can read augmented labels on your fresh ...

Leo Tsai’s Journey to Revive Art, Culture and Shared Human Experience

The importance of art restoration has never been as well-understood in Taiwan as it is now, since Leo Tsai came into the spotlight two years ago. In summer 2015, he famously restored a 17th-century painting, Flowers, after a 12-year-old boy accidentally tore a hole in the $1.5 million USD ...

Music Production: How to Reinvent the Wheel

As with many professional creatives, my work often includes some level of collaboration with fellow artists, technical personnel, and/or executive overseers. After expectations, goals, and roles are clarified I first tend to focus on the big picture for my piece of the work, letting small ...

The Challenges (and Joys) of Ocean Photography — Mauricio Espinoza

Mauricio Espinoza is a Lima, Peru-based photographer who says he specializes in “ocean, waves and surf.” We got together with Mauricio to ask him about the challenges, fears and joys of taking photos while being tossed by ocean waves (see the Q&A below). Since he was a child, Mauricio has ...

NAB 2017 Top Stories: Improving Creative Workflows, from Drones to Major Broadcast Production

If you didn’t get to attend NAB 2017, check this out — let’s run down the show’s highlights. We connected with all kinds of creators and Media & Entertainment (M&E) leaders, trading info about the wide variety ways Seagate and LaCie now help creative professionals “Focus on ...

Five Tips for Turning Photography and Video into a Career — Creative Pro Chris Hershman

Pro filmmaker Chris Hershman joined us at this year’s NAB show for our Speaker Series, talking about his approach for filming music videos, from concept through post edit. If you’re in a relationship with your camera, as in, you want to be with it all day everyday, then you’ve inevitably ...

Seagate’s Flying High With New Drone Drive, Photography and Tech Press Say

We’re hearing a lot of excitement and feedback from our creative professional friends since we announced the Seagate DJI Fly Drive — the world’s first hard drive aimed at making life easier for drone photographers. Why did we work with DJI to design a convenient, field-ready hard drive ...

NAB 2017: Enabling Content Creation is the Key

Digital content creation is the key in the media and entertainment (M&E) industry, where content — unique moments carefully captured and lovingly curated, edited and produced — is the product of much invested time and money, and is largely irreplaceable. The more digital content is combined ...

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