What’s In a Name? How About the Truth

I read a recent review for one of our products that made a special point to mention that the names of our NAS and NAS Pro devices were “unimaginative.”

I’d love to argue, but well, it’s kind of true. NAS and NAS Pro don’t “wow” you the way something like “Seagate Storm” or “Awesome Black Box to Backup All Your Data” may be inclined to. But there’s a simple reason for the way we name our products – you know what you’re getting.

Whether it’s Backup Plus Slim or Backup Plus Fast, you know what you’re getting because the name tells you. There’s no confusion, there’s no guesswork, there’s no need to “color” you a picture that may have you scratching your head at what you’ve purchased.

What you see is what you get. And that’s a good thing.

So what’s in a name? Simple – truth in advertising. You get the product you want to meet all of your business or personal storage needs that will safeguard your backed up information for when you need it.